With Shawn O'Connor AACI, P. App. Hon. B.Comm.
Owner of A1 Accurate Appraisal
Over 20 years of real estate expertise
Serving Muskoka, Haliburton, and Parry Sound regions
In today's digital age, your online reputation isn't just a part of your business—it's the foundation of your success. As someone who has built a trusted name in real estate appraisal and sales across multiple prestigious firms, I've witnessed firsthand how online reviews and reputation can make or break a business. Every day, potential clients are making decisions based on your digital footprint, and those decisions are worth thousands of dollars in potential business.
The landscape of business has fundamentally changed. Consider these facts:
93% of consumers read online reviews before making a purchase decision
A single negative review can cost a business up to 30 potential customers
Businesses with positive reviews see an average revenue increase of 18% compared to businesses with negative or no reviews
84% of people trust online reviews as much as personal recommendations
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As we move further into 2025, your online reputation has become more critical than ever. With the explosion of digital platforms and the increasing sophistication of search algorithms, every review, comment, and rating contributes to your business's digital DNA. Having managed multiple successful transitions across different real estate firms and built A1 Accurate Appraisal into a respected name in the industry, I understand the delicate balance of maintaining and enhancing your professional reputation in the digital age.
The real estate and appraisal industry, in particular, has seen a dramatic shift toward digital-first decision-making. Clients now extensively research professionals online before making any contact, making your digital reputation your most valuable asset. As someone who has successfully navigated both traditional and digital business landscapes, I can help you understand and master the elements that contribute to a sterling online reputation.
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